Now casting Santa Clarita

Love it.
Hate it.
Run it.

The people who actually run Santa Clarita's businesses, unfiltered. What they love about it, what they hate about it, and what they deal with to keep the lights on. Real conversations, no script, hosted by Connor MacIvor.

The Format

Three questions. Zero spin.

Every episode runs on the same three honest questions. Nobody else asks the middle one, and that is the one everybody remembers.

01

Love

What lit you up about this business in the first place, and what still does on the good days. The why behind the grind.

02

Hate

The part nobody warns you about. The thing you would change tomorrow. The honest gripe most owners only say in the parking lot.

03

Run

What it actually takes to keep it going. The systems, the people, the calls at 9pm. How the sausage really gets made.

Episodes

Season one is rolling out.

The first Santa Clarita owners are stepping up to the mic. Want your business in one of these slots? The early guests get the spotlight.

Episode 01 · Coming soon

Your business could be first

The opening seat is open. Be the owner who sets the tone for the whole season.

Episode 02 · Coming soon

Trades, retail, restaurants, services

Every corner of the SCV business world has a story. We want yours.

Episode 03 · Coming soon

The ones who actually run it

No talking heads. The owners, operators, and pros in the trenches.

Why Be A Guest

You talk. We do the rest.

No prep, no pitch deck, no cost. Just an honest conversation that turns into content you can use for years.

A real episode

A polished, edited conversation about your business, published and shareable.

Clips you keep

Short vertical clips from your episode, yours to post anywhere, no strings.

Local reach

Exposure to a Santa Clarita audience that actually buys local and refers local.

A real connection

You meet a guy who has run businesses in this valley for decades and actually gets it.

Your Host
Connor
MacIvor
Business owner, 27-year SCV veteran, licensed California broker, and the guy asking the questions.
Why me

I have run things in this valley for a long time.

I am not a journalist looking for a gotcha. I am a business owner who has loved, hated, and dealt with all of it, right here in Santa Clarita, for more than twenty-seven years.

That is why owners open up on this show. The questions come from someone who has actually sat in the chair, made payroll, and lost sleep over the same things you do. We are in it together, and the conversation sounds like it.

Questions, Answered

So, how does this work?

The honest answers to what every owner asks before they say yes.

Who can be a guest?

Any business owner or professional in or serving the Santa Clarita Valley. Trades, retail, services, restaurants, healthcare, real estate, anyone who actually runs something.

What is the format?

A relaxed conversation on three questions: what you love about your business, what you hate, and what you deal with day to day. Honest and human, edited into a clean episode plus clips.

Does it cost anything?

No. Being featured is free. You get an episode, clips you can use, and exposure to the local community.

How much of my time?

About an hour, start to finish. No prep, no script. You show up, we talk, and we handle the editing and the clips.

Can I use the clips for my own marketing?

Yes. The episode and the short clips are yours to post anywhere, no strings. Most guests run them on their own social, site, and email.

Where can I watch or listen?

Episodes go out on YouTube and as a video podcast on the Santa Clarita AI network, with clips on Instagram, TikTok, and X.

Get On The Show

Tell me what you love, hate, and deal with.

Drop your info and a line about your Santa Clarita business. If it is a fit, we will get you on the calendar. Free to be featured.

Already saying yes? Do your 5-minute guest prep →

Watch, Listen, Follow

The whole network, one place.

The show lives across video, podcast, and social. Plug into whichever is your thing.